What they did
Not keen on video themselves, they decided to turn one of their latest blog articles into a video, thinking it would be easy. They asked Claude to build the video by screencasting a browser presenting the article’s interactive diagrams and adding some titles, wanting to keep control of the text rather than get a summary.
How it went
Claude built a recording app for them rather than just producing the video directly. It still took them many hours, though they think they would be faster if they redid it, and they would pay to have it done faster.